Matt Frazier

Vegan Athlete, Author, Entrepreneur

Matt Frazier is an author, entrepreneur, and vegan ultramarathoner, best known as the founder of the No Meat Athlete movement.


Matt's books, No Meat Athlete and The No Meat Athlete Cookbook, have sold over 100,000 copies and are printed in five languages around the world. He and his work have been featured in books including Rich Roll’s Finding Ultra, Brendan Brazier’s Thrive Foods, Seth Godin’s What to Do When It’s Your Turn, Julianna Hever and Ray Cronise’s Complete Idiot’s Guide to Plant-Based Nutrition, and Kathy Freston’s Clean Protein; print magazines such as Runner’s World, Trail Runner, and Canadian Running; and online publications including the Sports Illustrated, People, Huffington Post, Forbes, Business Insider, WebMD, Shape, Competitor, and the Rich Roll Podcast. Matt was named by Greatist as one of the 100 Most Influential People in Health and Fitness in 2015, and Sports Illustrated called The No Meat Athlete Cookbook one of the 7 Best Health & Wellness Books of 2017.


Matt works full-time on his businesses, No Meat Athlete & Alpine Organics, in Asheville, North Carolina, where he lives with his wife, two young children, and a rescued dog.